Referral Pattern Assessment
Tracking where patients currently go and how referrals flow.
Referral pattern assessment maps how patients reach care in a market: the referral flows between physicians, clinics and hospitals, where patients currently go and where they leave the area, and the referring sources a hospital would need to win. It reveals the capture opportunity for a new or expanding hospital and what it must do to become part of the referral network.
What this service covers
- Current patient flows in the market
- Referral source mapping: physicians, clinics and hospitals
- Out-migration and leakage quantification
- Referrer behaviour and loyalty drivers
- Network and association structure
- Capture opportunity by service
- Barriers to getting referred
- Outreach and engagement implications
- Signals to monitor over time
- Documented referral picture
Our process
- Map patient flows and referral sources
- Quantify leakage and out-migration
- Understand referrer drivers and barriers
- Estimate capture opportunity per service
- Define the outreach response
- Document the assessment
Frequently asked questions
How is referral pattern assessment different from competitor analysis?
Competitor analysis evaluates competing providers and their positioning. Referral assessment follows the patient and referrer flow to see where volume actually goes and how to win it.
Who is the audience?
Hospitals entering a market or expanding, and medical leadership needing an evidence-based outreach and capture strategy.
How is leakage measured?
By comparing demand in the catchment with actual local utilisation, revealing volumes that leave the area for care elsewhere.
Can it help an existing hospital?
Yes - existing hospitals use it to recover leakage and strengthen referral relationships in specific services.
What does the customer receive?
A referral pattern assessment with flows, sources, leakage and the capture opportunity by service.