New Location Strategy
Choosing where to go next - and how to enter that market well.
New location strategy works out which new location a hospital should enter and how: the criteria that make a location attractive, the catchment it can draw from, the competitive context it will face, the site-selection factors to weigh, and the sequencing and entry strategy that give it the best start. It turns 'grow somewhere new' into a chosen location and a plan for entering it.
What this service covers
- Location criteria and scoring framework
- Catchment considerations for candidate locations
- Competitive context in each candidate market
- Site-selection factors: access, land, approvals and cost
- Demand and growth evidence per location
- Fit with the hospital's strategy and capabilities
- Sequencing and phasing of entry
- Entry options: development, partnership or alliance
- Risk and go/no-go gates for the location decision
- Documented location strategy
Our process
- Define the location criteria and candidate markets
- Assess catchment, competition and site factors
- Score and shortlist the candidate locations
- Select the entry approach and sequencing
- Set the go/no-go gates and risks
- Document the location strategy
Frequently asked questions
How is new location strategy different from catchment area analysis?
Catchment area analysis maps the draw zones around a defined site. New location strategy is the earlier choice - which location to enter at all - built on criteria, catchment, competition and site factors.
How is it different from market opportunity analysis?
Market opportunity analysis scans the opportunities within markets. New location strategy commits to a specific location and how to enter it.
What makes a location attractive?
A catchment with real demand, access the population can reach, competition that leaves room, viable sites and regulatory conditions - scored consistently across candidates.
Does it recommend the entry mode?
Yes - it weighs development, partnership and alliance options against the location, fit, control, cost and speed.
What does the customer receive?
A location strategy with the chosen location, its catchment and competitive case, site factors and an entry sequence.