Market Opportunity Analysis
Mapping where the opportunities are, how big they are and how attractive.
Market opportunity analysis identifies and sizes the specific opportunities within a market or set of markets - by service, segment and geography - and scores each for its size, attractiveness and fit with the hospital's expansion direction. It produces the opportunity landscape that shows which parts of the market deserve investment.
What this service covers
- Opportunity identification by service, segment and geography
- Opportunity size: demand, volumes and revenue potential
- Attractiveness scoring: growth, margins and competition
- Fit with the hospital's expansion direction
- Opportunity landscape and prioritisation grid
- Time sensitivity of each opportunity
- Barriers to capturing each opportunity
- Indicators to validate before committing
- Inputs to expansion strategy and feasibility
- Documented opportunity map
Our process
- Define the markets and opportunity surface
- Identify and size the candidate opportunities
- Score attractiveness and fit
- Position opportunities on the prioritisation landscape
- Flag validation and timing signals
- Document the opportunity map
Frequently asked questions
How is market opportunity analysis different from market assessment?
Market assessment gives the strategic verdict on a market's overall attractiveness. Opportunity analysis goes into that market and maps the specific opportunities within it - by service, segment and geography - with size and attractiveness scores.
How is it different from growth opportunity analysis?
Growth opportunity analysis ranks the growth moves available to the hospital. Market opportunity analysis evaluates the market opportunities themselves, sizing and scoring attractiveness, to show where the expansion direction should point.
How is it different from market analysis or research?
Market research gathers evidence and market analysis quantifies volumes for a specific project. Opportunity analysis is the expansion-stage scan that identifies and sizes the opportunities worth investigating further.
How are opportunities sized?
By modelling the demand, volumes and revenue potential behind each service, segment or geography within the defined market.
What does the customer receive?
An opportunity map with sized, scored and prioritised opportunities feeding the expansion strategy and subsequent feasibility.