Growth Strategy
Choosing the direction your hospital grows - with the reasoning to back it.
Growth strategy defines the strategic direction of a hospital's growth: which services, segments and markets to prioritise, how to position against competitors, the capabilities to build, and the strategic options and their rationale. It sets the 'where and why of growth' that opportunity analysis and roadmaps then execute against.
What this service covers
- Growth priorities and their strategic rationale
- Service expansion and portfolio choices
- Target segments and market positioning
- Geographic and catchment direction
- Capability development required for growth
- Competitive positioning and response
- Strategic options and their trade-offs
- Alignment with the business plan and capital
- Conditions and indicators to monitor
- Documented growth strategy
Our process
- Assess the current position and growth mandate
- Define growth priorities and options
- Evaluate choices against market and capabilities
- Set positioning and capability agenda
- Align with business plan and capital
- Document the strategy
Frequently asked questions
How is growth strategy different from growth opportunity analysis?
Growth opportunity analysis identifies and scores specific opportunities. Growth strategy sets the direction - the priorities, positioning and choices that decide which opportunities to pursue.
How is it different from growth roadmaps?
Growth roadmaps translate the strategy into phased initiatives, timelines and ownership. Growth strategy is the direction itself.
What decisions does it make?
Which services, segments and markets are priorities, how the hospital will position, and what capabilities it must build to grow.
How does it fit with the business plan?
It provides the growth direction that the business plan's service mix, revenue and capital plans then quantify.
What does the customer receive?
A documented growth strategy with priorities, positioning, options and the capabilities and conditions to steer growth.